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We're shining in a new look

Reading Time: 1 Minutes 19.02.2021 Currents & Trends

A picture is worth a thousand words

What is a brand anyway?

There is a variety of answers and definitions for this, but one thing is for sure: it needs striking pictures. Pictures which stir emotions and are memorable to the viewers. Pictures which captivate them and not only attract their attention but downright draw them in. Not surprisingly they say "a picture is worth a thousand words."

Over the last months, we have focused on proALPHA as a brand and developed our brand essence. And we asked ourselves: what does proALPHA look like in pictures? What themes express our personality?

And now it's time for the big reveal: our imagery has never been as fresh, vivid and touching! At the center of our new brand world are snapshots of the industry that make our customers feel at home and pictures of people, because people love people and want to identify with them.


A picture is worth a thousand words. So immerse yourselves in our new brand world on our website!

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